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RDO AUSTRALIA GROUP MEDIA STATEMENT

 

CHESTERFIELD AUSTRALIA BECOMES PART OF VANDERFIELD

 

RDO Australia Group has purchased the Chesterfield Australia business and will integrate 11 former Chesterfield branches under its Vanderfield brand.

 

The purchase brings together two of the best-known names in John Deere agricultural equipment dealerships and means branches established by Chesterfield across NSW and Queensland can continue to serve their local customers.

 

The RDO Australia Group is already part of one of the world’s most trusted John Deere and Vermeer equipment dealers and encompasses Vermeer Australia, Vanderfield and RDO Equipment. The group now employs over 700 staff across 29 branches in every Australian state except Western Australia.

 

Please phone 07 3180 2239 for any Chesterfield related enquiries.

Read our full announcement below.

 

Photo caption: Pictured is Damien Effeney, CEO of Chesterfield Australia and Julie Whitcombe, CEO of RDO Australia Group.

 

CHESTERFIELD AUSTRALIA TO BECOME PART OF VANDERFIELD

 

(7 OCTOBER 2020) – Two of the best-known John Deere agricultural equipment dealerships in Australia are coming together, as Vanderfield’s parent company RDO Australia Group buys the Chesterfield Australia business.

 

RDO Australia Group CEO Julie Whitcombe says the purchase means branches established by Chesterfield across NSW and Queensland can continue to serve their local customers and support the continuing growth of the agricultural industry in new ways.

 

“Chesterfield Australia was looking for the right buyer and RDO Australia Group was looking for the right opportunity to strengthen our support base in regional areas for both our agricultural and construction businesses. The opportunity to build in these areas from an established John Deere dealership that shared similar values to our own made perfect sense for us.

 

“In bringing 11 Chesterfield branches under the Vanderfield banner, we want our customers to know that we are here for the long-term and ready to support them through their challenges as well as their growth opportunities. We are confident in the future of Australian agriculture and we’re pleased to have this opportunity to work with the Chesterfield teams into the future.”

 

Ms Whitcombe says Chesterfield and Vanderfield have a lot in common, and RDO Australia Group is expecting a smooth transition that will be straightforward for customers.

 

“The local salespeople, service technicians and parts staff have years of experience and will continue to be there to support our customers. Customers can be confident in continuing to deal with the same teams they know and respect, with the added benefit of RDO’s growing support network behind them. We’re delighted to welcome these teams and customers into our RDO family,” Ms Whitcombe says.

 

Chesterfield Australia Chief Executive Officer Damien Effeney says Chesterfield Australia and Vanderfield are an ideal fit.

 

“Chesterfield Australia’s inclusion into the Vanderfield business further establishes it as one of the leading agricultural machinery dealerships in Australia,” Mr Effeney says. “Outgoing owners the Pennefather family have endorsed this purchase as the best way to ensure the legacy of the business they have nurtured for over 50 years.

 

“I know our customers and the team can look forward to an excellent experience with Vanderfield and RDO Australia Group and I am delighted by this opportunity for these excellent dealerships to secure a positive future.”

 

The RDO Australia Group is already part of one of the world’s most trusted John Deere and Vermeer equipment dealers and encompasses Vermeer Australia, Vanderfield and RDO Equipment. Once the purchase is finalised the group will employ over 700 staff across 29 branches.

 

ENDS

Note: The purchase of Chesterfield Australia includes 13 dealerships. Of these, 11 dealerships will be retained by RDO Australia Group as part of Vanderfield, while the dealerships in Warren and Dubbo will transition to Hutcheon & Pearce.

 

All media enquiries to:

Sue Hardman
Hardman Communications
sue@hc.net.au
M. 0405 269 147
Rhiannon Vines
Group Marketing Manager
RDO Australia Group
Rhiannon.vines@rdoequipment.com.au
M. 0488 006 522

 

CHESTERFIELD AUSTRALIA MEDIA STATEMENT

 

“After a long and considered review of the future of Chesterfield Australia we have decided, as a family, to sell the business to the RDO Australia Group.

 

From the earliest days we have sought to support farmers and landowners in keeping with the principles on which Tony Pennefather built the business and which have guided Chesterfield Australia for 57 years. Our family is extremely proud to have served and supported farmers and landowners since 1963.

 

We would like to thank our customers and staff for their support and loyalty over many years. Your significant contribution has been a key factor in the long-term success of our family business.

 

We are confident that the legacy of Chesterfield Australia is in safe hands with RDO and Vanderfield and Hutcheon & Pearce, given the shared values and history of these businesses.

 

We wish our employees and customers every success in the future and thank you again for your support over the last 57 years.”

 

Damien Effeney

Chief Executive Officer

Chesterfield Australia